CIVIC JOY FUND
Summer of Music

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OPPORTUNITY
The Civic Joy Fund set out to launch Summer of Music, a citywide initiative designed to bring live music into neighborhoods and drive economic activity for local businesses.

WHAT WE DID
We developed the Summer of Music brand identity and program framework, recruited a network of musicians and participating businesses, and produced hundreds of live music pop-ups across San Francisco.

IMPACT
Over two summer seasons, the program supported hundreds of musicians and local businesses while bringing consistent foot traffic and cultural energy to neighborhoods across the city.

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