// CHALLENGE
The Mill Valley Chamber of Commerce wanted to create a uniquely local event to celebrate all things Mill Valley.
// SOLUTION
WHTLBL acted as full-service festival producer to build the event from the ground up, curating music, vendors, food/drink, the festival experience and revenue driving sponsors.
// RESULTS
A successful sold-out first year led to expansion to a two-day event, now in its third year and attracting an audience of 10,000 fans.
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