// CHALLENGE

The SF Parks Alliance with the support of District 11 supervisor Asha Safai wanted to create a new, free music series to showcase the Jerry Garcia Amphitheater, McClaren Park and the southern neighborhoods of SF.

// SOLUTION

We conceived the Due South brand to celebrate the area and programmed an artist lineup that reflected the culture of the local communities, including local businesses as event vendors.

// RESULTS

Due South is returning for its fourth year and is established as a recurring event the community has come to view as its own version of Stern Grove.