// CHALLENGE

Non-profit leader SF New Deal needed a comprehensive local-focused marketing and PR strategy to get the word out for their Vacant to Vibrant project, supporting small business pop-ups in vacant storefronts to drive downtown revitalization.

// SOLUTION

We created and executed marketing and PR strategy for the project launch, including digital and physical campaigns, design, content capture, and press.  

// RESULTS

The campaign resulted in curious crowds and positive media coverage, from local TV and outlets  to the NY Times. 17 pop-ups across 9 storefronts resulted in 7 new small business leases downtown.